Finance Paper Essay Example | Topics and Well Written Essays - 1250 words

Finance Paper - Essay Example The Mission statement of the firm â€Å"is to build the premier specialty retailer of jewelry by  offering consumers high quality products at compelling values through an empowering shopping experience.† Values The Company emphasizes in great customer satisfaction and delivering that satisfaction through high-quality products. The key element for the company is to make the customer feel special and give them a shopping experience that will leave them in awe. From a business perspective, the company has developed â€Å"Code of Ethics† which list out some key values that the company strongly believes in. For instance, each individual should be treated with fairness, compassion and respect. The company also believes in strong foundation of complete, efficient, and accurate recording methods to the government. Strategy The marketing strategy for the company is effective and is consisted of penetrating the online market and attracting its customer. The company is expected to earn around 75 cents(earnings per share), which is 34% from the previous annual year. The organization’s strategy is to penetrate the market segment by selling their products at a lower price than the traditional jewelry stores. The company possesses two key competitive advantages. One competitive advantage is to cut the cost of buying diamonds only if there is a guarantee that the customer will purchase them. In essence, the customer cannot breach the contract, which enables it to be cost-effective and makes them unique compared to traditional jewelry stores. Blue Nile Company utilizes pull marketing strategy as it uses clever pricing strategy to accomplish its goals. The company believes in being just 10% better, a no nominal feat in these harsh economic times. Moreover, the company emphasizes in brand recognition and enhancing consumer traffic through their online website. The focal point remains through the search engines such as Google, YAHOO and Bing.com. The company offers incentives through internet by persuading customers to subscribe to their newsletter, which gives them special insights about promotions, sales, and coupons. The company invests little in brick-and-mortar advertisements and billboards. Without a doubt, the management team is vital towards the success of the organization. Diane Irvine, the CEO and the President has created a culture that thrives on â€Å"thinking outside the box.† It is astonishing to see how a company is flourishing in this business without owning diamond mines, a feat that may seem impossible. Ms. Irvine along with Susan Bell and Marianne Marck acknowledged that certain months are extremely busy for the stores. Thus, the decided to have a strategy in which they launched new, creative desings for the jwererly around that time period. In essence, the management team was ready to face the challenges of the customers head-on. Moreover, Irvine and her team excelled in customer service by returning custome rs demands and shipping their packages in timely manner. Furthermore, the management administration staff placed high priority in consultation and pursued the engagement rign business to the fullest, which made them highly profitable. FINANCIAL STATEMENTS BALANCE SHEET Period Ending Jan 2, 2011 Jan 3, 2010 Jan 4, 2009 Assets Current Assets Cash And Cash Equivalents 113,261  Ã‚   78,149  Ã‚   54,451  Ã‚   Short Term Investments -    15,000  Ã‚   -    Net Receivables 2,328

Organizational Development Issue Walmarts Culture Research Paper

Organizational Development Issue Walmarts Culture - Research Paper Example   Walmart has had issues with its culture ever since the business started to make extremely high profits. The culture of the company is customer-focused and ensures that all customers are well taken care of. Such a culture faces the risk of neglecting its employees and failing to note the efforts they put in to ensure that the business continues to be successful and makes huge profits (Cheung-Judge & Holbeche, 2015). MethodologyThe identification of the issue of culture in Walmart was done by the use of surveys conducted in the various stores in a busy locality in the United States of America. Surveys were sent out via emails to various known shoppers and store attendants of Walmart to get their views and observations on the working environment and time of Walmart employees. A one-week observation was also done on one store to identify the opening and closing times, and the hours that a particular employee took working in the store per day.Discussion of the Collected DataFrom the o ne week observation, it was noted that the sample employee usually entered the store at 8 am and left for the night at 8 pm, with only a one-hour break at midday. This observation compliments the results of the surveys that employees work for up to 15 hours a day, with only a one-hour lunch break that is usually not enough for them to rest. They are required to get an overtime pay for the extra hours worked since the company only requires an attendant to put in 40 hours of work per week.  

The Almond Tree By Jon Stallworthy

The Almond Tree By Jon Stallworthy A poem which involves a journey which is both literal and metaphorical is The Almond Tree By Jon Stallworthy. We are made aware of this journeys deeper significance through the poets use word choice, imagery, mood, structure and rhythm. This poem describes a significant event in the poets life. He describes his thoughts and feeling as he proceeds through his journey of emotions as he tries to handle the fact his child has been born with a disability. It is significant that the poet allows the reader to join the speaker on his journey of changing emotions; therefore, his excitement as he journeys to the hospital makes our feelings of sympathy greater when we see his life tumble with misery when he finds out the news of his sons disability. Stallworthy follows his journey from his car journey to the moment he reaches the hospital room where his child is being born. His excitement as he proceeds to the hospital increases as he gets closer and closer to his awaited child. The use of the simile The lights were green as peppermints highlights his joy as the word peppermints suggests happiness and sweetness of life. Also, it tells us that the traffic lights were green all the way to the hospital, this highlights his luckiness and describe his literal journey on the roads to the place of his childs birth, but could also refer more metaphorically to the idea that his life is on the move as he approaches his journey towards fatherhood and the adventures which having a child brings. Stallworthy highlights a great change in the mans life here as he journeys literally and metaphorically to his sons birth. Stallworthy also uses many metaphors when describing his journey to his new son. The metaphor the lucky prince suggests to the reader fairy tales and luck which shows that he is looking forward to something special. Fairy tales are usually associated with childhood and normally have a happy ending; just as the poet expects his journey to the hospital to have a happy ending. This again, emphasises the joy he felt as he endures his journey to meet his brand new son. Stallworthy makes use of the seasons in his poem to show how he is feeling as the poem goes on. banishing winter with a nod This is effective as winter is thought of as a cold, depressing and gloomy time of year where nothing is produced. Although, he here writes that he can banish this gloomy time with just a nod. This tells us that during his journey he is in a happy mood and feels powerful and confident in his own body. After his optimistic and joyous journey to the hospital in the car, we are given signs that something may be wrong. Stallworthy uses word choice to tell us a problem is about to arise in his journey. He says shuddering walls. The word shuddering relates to the walls of the womans womb contracting as she experiences labour. It also has negative connotations as it links to helplessness as shuddering is an involuntary action. It therefore stresses the discomfort of the woman giving birth. The rhythm of this stanza, up until this point is irregular and fast, which greatly contrasts with the rhythm of the previous stanzas. The pace of this section mimics the quick heartbeat faced as you wait for the birth of your child. The idea of discomfort and pain is shown in the next section of his literal journey as he journeys towards the ward. The doors are described as slicing which can be regarded as an element of pain and brings an unpleasant image to the readers mind. At this moment in the poe m, Stallworthy begins to reveal that his metaphorical journey is going to take a turn for the worse. Directly following the negative words, the narrator is given a piece of news which kills him. He is told his son had downs syndrome and from this point his metaphorical journey changes from great joy to utter devastation. From this point onwards, the narrator must face this difficulty and get on with life. Although he must, first, try to get over it in his head. This is the next stage of his metaphorical journey. This was my first death This suggests to the reader that this is the first time the man has ever been this upset, he feels as if he has just been told that his son has died. He had dreams and hopes for his sons future and these have all been taken away as quickly as possible. This could also suggest that he, himself has died in that he will never be the same person again. The way in which the speaker describes the impact his sons disability will have on their relationship is significant. we will tunnel each other out. This suggests that the narrator feels he will be able to support his disabled child and equally he feels that he will gain a lot from the experience. Through his metaphorical and literal journey, he experienced great joy and significant pain but overall he realises that he must love his son for who he is and not the disability which he faces. It is extremely clear that Stallworthy learnt a great deal from his journey and can appreciate life further as he has experienced trauma like he had never been through before. He may be a stronger person as a result of his journey; it has awakened him into the real world. In conclusion, we are made aware of the main message of the poem, that thorough loss, we may gain. Through the poets journey, he gained confidence and was reborn into the real world, where pain is a regular occurrence. His literal journey was his drive to the hospital and then walking briskly to the ward, where his child awaited him. His metaphorical journey took 3 main stages; great joy as he journeyed to the hospital, absolute destruction and desolation when he learnt of his sons disability and finally realisation that love and a great deal of understanding can be enough to deal with a crisis. Stallworthy made the reader more aware of the deeper significance of his journeys though imagery, word choice and other effective poetic techniques

Boot Camp - Shock Incarceration Programs are Useful :: Offenders Alternative Jail Prison

Boot Camp - Shock Incarceration Programs are Useful In the military, boot camp represents an abrupt, often shocking transition to a new way of life. Discipline is strict and there is an emphasis on hard work, physical training, and unquestioning obedience to authority. The new private is told when to sleep, when to get up and when to eat. He marches with his platoon everywhere he goes such as to meals and to training. Orders must be obeyed instantly and personal liberty is almost nonexistent. By the end of boot camp the new private has become a different person. Such was the hope for boot camp, or shock incarceration, programs in American prisons: that young, nonviolent offenders could be diverted from a life outside the law using the same tactics successfully employed by the military to turn civilians into soldiers. This reliance on a military atmosphere still provokes controversy over boot camp programs, with proponents arguing that the rigid discipline promotes positive behavior. (Clear, 1997; Cowels, 1995) Since their beginning in 1983 in Georgia, boot camps have spread to half the States and have gained wide popular appeal for their "get tough" policies. Proponents of boot camps cite their potential for rehabilitating offenders and curbing future criminal behavior. Opponents caution that more information is needed on a variety of issues including costs and the potential for abuse of power. Research into boot camps began with a 1988 study of Louisiana's boot camp program and continued with a multi-site evaluation in 1989 (Cowels, 1995). Fueled primarily by growth in the number of offenders incarcerated during the past decade and changing views of the role of punishment and treatment in the correctional system. Shock incarceration programs, or "boot camps" as they have been more recently called, have emerged as an increasingly popular alternative sanction for nonviolent crimes. Boot camp programs operate under a military-like routine wherein young offenders convicted of less serious, nonviolent crimes are confined for a short period of time, typically from 3 to 6 months (Parent, 1989). They are given close supervision while being exposed to a demanding regimen of strict discipline, physical training, drill, inspections, and physical labor. All the programs also incorporate some degree of military structure and discipline. They follow new strict rules that they are not use to which include the following: (1) Basic training program inmates shall not enter the rooms of other inmates.

Shedding Light On Modern Security Education Essay

Biometricss is usually defined as â€Å" the machine-controlled use of physiological or behavioral features to set up or confirm individuality † . Physiological biometries is a unswerving dimension taken from a measuring of the human organic structure, and behavioral biometries does non straight measures description of the human organic structure through entity actions. A biometric system integrates biometric hardware and package to carry on biometric designation or confirmation. Biometric systems changes the information axial rotation up from physiological or behavioral features into forms, which are utilized for designation. During the first phase registration procedure, where an human being original biometric sample is collected, assessed, processed, and stored for assisting and designation in a biometric system. The following measure is the capitulation procedure, where a individual uses the peculiar biometric ownership tool to provide a biometric trial. ASSIGNMENT OBJECTIVESTechnological, societal and political factors that are determining the biometries marketidentix reaction to the environmental conditions.3.Does identix appear to be moving in an ethical mode. Why or why non.Support or oppose the execution of biometries Based security.TECHNOLOGICAL SOCIAL AND POLITICAL FACTORSBiometric hallmark has a portion in keeping and supporting our control of our ain individuality and personal informations. This emerging engineering makes it virtually impossible to presume person else ‘s alone individuality. It is a method of showing the similar type of safeguarding in the inexplicit vicinity that we merely the one time had in entranced vicinities, where the singularity of single individuality was certain by neighbours authenticating each other during facial acknowledgment. The chief facet to measure a biometric system is its truth. From the user ‘s point of position, an mistake of truth occurs when the system fails to authenticate the individuality of a registered individual or when the system mistakenly authenticates the individuality of an interloper biometries and a database of violent felons and sex wrongdoers are at the bosom of the constabulary ‘s usage of engineering to contend offense over the following five years.Biometrics will play a important function in the hereafter of condemnable justness and patroling itself and will transform current criterion practise in jurisprudence enforcement. Peoples tend to utilize short and easy-to-remember watchwords as they do non wish to be troubled each clip they gain entree to a system. Biometric engineering uses one or more physical identifiers to find the person ‘s designation. This may be a fingerprint, flag or retina scan, manus size, vein scan, signature, voice, 2D or 3D face. So which one is more dependable. Obviously biomterics. This system will advance societal exclusion through disablement favoritism, age favoritism, race favoritism, and category favoritism among others. These signifiers of favoritism are built-in within the system since it is impossible to accurately roll up the informations of all people Terrorism, drug-running, illegal in-migration and an increasing throughput of legitimate travellers is seting a strain on in-migration governments throughout the world.It is indispensable for the governments to rapidly and automatically process observant travellers and identifies the jurisprudence surfs. Biometrics is being employed in a figure of diverse applications to do this possible. The U.S. Immigration and Naturalization Service ( INS ) are a major user and judge of biometric engineerings. Systems are presently in topographic point throughout to automatize the flow of legitimate travellers and discourage illegal immigrants. States are following biometries engineering due to political intervenes.like European brotherhood does n't necessitate any hold in biometries passports and all member states have to follow with that. It is rather possible that statute law will come into consequence in the close hereafter to follow new prosodies engineering in public and authorities administrations. HOW IDENTIX IS REACTING TO THE ABOVE ENVOIRNMENTAL CONDITIONS.Identix is responding to above the environmental conditions. Identix was the first company to detect the proper algorithms for facial recognistion. specialy due to terror onslaughts in 2001 these merchandises demand increased and identix took over 30 million dollar market.Law enforcement bureaus have been used these merchandises to cut down the offense. Air larboard security have been increased to to undertake illegal immigrants Tenprinter and fingerprinter centimeters have been installed at fourty air ports.identix is besides working with police sections to undertake the felons. DOES IDENTIX APPEAR TO BE ACTING IN AN ETHICAL MANNER.Biometric face acknowledgment engineerings are a new and evolving step that authoritiess and houses use to place felons and protect guiltless people. However, the shapers of this biometric face engineering must postulate with the inevitable ethical issues: what if the incorrect individual is identified or what if the engineering infringes upon single rights? Developers and research workers are invariably mensurating and proving biometric methods to guarantee that the right person is identified, although the Civil Liberties Union asserts that the engineering is, â€Å" outpacing our basic privateness rights. † . Peoples believe that biometries and finger prints are associated with felons. So people have a perceptual experience job sing bio prosodies. Identix delete the record from the information if it does n't fit the ticker list from client informations base.what if the felons reach these records. Due to cyber link offenses digital records can be collected by latest choping techniques so clients records are non safe at all times. EXPLAIN WHY YOU SUPPORT OR OPPOSE THE IMPLEMENTATION OF BIO METRICS.I support the biometries engineering because nowadays our security is really of import as biometries are more effectual so watchwords.key and cards.password and keys are easy entree to criminals.building countries and people information is protected more expeditiously. Biometrics is cost effectual as comparison to identify and watchwords and sometimes its expensive to upgarde system when you lost watchword.

Cardinality and Modality Essay

Cardinality Cardinality indicates the maximum number of times an instance of one entity can be associated with instances in the related entity. Cardinality can have the values of one or many, no more detail than that. It is either one or more than one. On the relationship line, the cardinality is the closest to the entity box. The cardinality symbol in the diagram on the slide is in the red circle. Cardinality is indicated at BOTH ends of the relationship line, so there is a left to right cardinality and a right to left cardinality. Modality Modality indicates the minimum number of times an instance in one entity can be associated with an instance in the related entity. Modality can have the values of zero or one, two or three are not allowed. The modality symbol is located next to the cardinality symbol, on the inside, i.e., NOT next to the entity box. A modality of one is denoted by a straight vertical line and a modality of zero is denoted by a circle. Like cardinality, modality is indicated at both ends of the relationship.

Latin American Society

Latin American Society Philosophy always influenced on the development of the society and its cultural development. In different times, different philosophical views dominated peoples’ lives and beliefs. The philosophy of Latin America was formed under the influence of European philosophy that had a great impact on the development of the New World.Advertising We will write a custom essay sample on Latin American Society specifically for you for only $16.05 $11/page Learn More Latin American philosophy begins long before the 1492, in other words, before it was discovered. â€Å"Autochthonous cultures, particularly the Aztecs, Mayas, Incas and Tupi-Guarani, produced sophisticated thought systems centuries before the arrival of Europeans in America† (Oliver, 1998, n.pg.). During these times, the philosophy of tribes that inhabited the territory advocated â€Å"the harmony between human and nature† (Sanchez, 2008, p. 299). A new period in the Latin American philos ophy began in the 16th with the colonization of the New World. At this time, Catholic churches established schools, monasteries and seminaries. The philosophy of colonial period was inspired by medieval European philosophy. According to Guttorm Floistad (2003), â€Å"Latin America philosophy has no originality. This is simply a sequence of the mentality of the colonial power†. (p. 2). In general, philosophy of the New World can be divided into four periods: colonial (starting with the 16th century), independentist, positivist and contemporary. Each of these periods had a great influence on the development of Latin society and culture. However, the leading idea of every period was independence of Latin people and consecration of the native cultural heritage. During the colonial period, many authors were influenced by humanistic movement. The most famous Latin American humanist was a folk caudillo Bartolomà © de las Casas who saw the first person to fight for the freedoms of n ative Latin Americans. He claimed that European culture should not be trusted on cultural values of people. The independestist period began with the interest to modern European philosophers and prepared ground for the â€Å"emergence of radical and conservative political movements and parties† (Floistad, 2003, p. 12). However, before the wave of revolutions that occurred in Latin America (Cuba in particular), another period of philosophical development influenced on the culture of Native Americans. Positivism was a respond to the political, economic and social changes in the countries. The main figures that promoted positivism theories in the country were Juan Bautista Alberdi and Andrà ©s Bello who emphasizes that Latin philosophy should be independent of the European one. In the 19th and 20th century, there were many revolutions based on the Marxist theories, â€Å"the philosophical and pedagogical theories of liberalism were intimately related to the historical situation † (Floistad, 2003, p. 14).Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More A contemporary period in the Latin American philosophy begins with the reduction of positivism. The main interest was focused on the development of the â€Å"philosophical anthropology based on a spiritual conception of human beings† (Honderich, 2005, p. 595). This philosophical movement was established after Ortega y Gasset brought into Latin American culture the ideas of Max Scheler and other philosophers. Between 1930th and 1940th, Latin American philosophy was subordinate to European ideas. â€Å"After the Spanish Civil War, many peninsular philosophers settled in Latin America† (Honderich, 2005, p. 595) and reform the philosophy that soon became independent and was established as a reputable discipline. Thus, European philosophical traditions had a great influence on its social and cultural dev elopment. Inspired by European philosophers, Latin American philosophers provides their idea of the independence and freedom of Native Americans. These ideas were reflected in works of many literary and political activists. References Floistad, G. (2003). Philosophy of Latin America. The Netherlands: Kluwer Academic Publishers. Honderich, T. (2005). The Oxford Companion to Philosophy. Oxford: Oxford University Press. Oliver, A. A. (1998). Latin America, philosophy in. In E. Craig (Ed.), Routledge Encyclopedia of Philosophy. London: Routledge. Retrieved from https://www.rep.routledge.com/articles/overview/latin-america-philosophy-in/v-1 Snchez, G. (2008). Security in Latin American Philosophy, Ethics, and History of Ideas. Hexagon Series on Human and Environmental Security and Peace, 3 (III), p. 299-310, DOI: 10.1007/978-3-540-75977-5_20.Advertising We will write a custom essay sample on Latin American Society specifically for you for only $16.05 $11/page Learn More

Legislation portfolio Essay examples

Legislation portfolio Essay examples Legislation portfolio Essay examples Below is a Portfolio of Legislation. It provides a brief description/explanation of the legislation. Its very import that schools and their staff of aware and familiar with the legislation as this is where the policies and procedures that we work to come from, or link to. Without legislation then there would be no rules or equality, especially in how we look to protect our children and the staff. Portfolio of Legislation Legislation and Regulations Reference to Unit and assessment criteria Children Act 1989 Unit 6: 4.1 and 4.2. Unit 8: 1.4 The act focuses on the welfare of the child and states that the court should consider a child’s welfare as paramount. Its states a child ideally is best cared for by their family. Duties/responsibilities have been allocated to local authorities, courts, parents and other agencies to ensure that children are safeguarded with their welfare being paramount. It looks at the harm the child may suffer or has already suffered. It takes into account the child’s wishes and needs. The parent’s abilities to meet the needs of a child and the power of the courts. Children Act 2004 / Every Child Matters Unit 6: 4.1 and 4.2. Unit 8: 1.4 This is an act of the UK Parliament It makes amendments to the Children’s act 1989, which was mainly amended following the Victoria Colimbie case. It brings all local government services regarding children’s education and welfare under statutory authority. Following Lord Laming’s report on the death of Victoria Colimbie the green paper was produced states five outcomes which are said to be the most important by children: Be Healthy, Stay Safe, Achieve Economic Wellbeing, Make a Positive Contribution and Enjoy and Achieve. Data Protection Act 1998 Unit 1: 3.1, Unit 2, Unit 5: 1.1, Unit 11: 1.1 and 1.5 Everyone who uses data is required to follow strict rules regarding the storing and sharing of it. The Act controls how your personal information is used/shared by organisations and Government. Data should only be used for its specific stated purpose. Data should be used fairly, lawfully and accurately. The data needs to be kept safe and secure. Common Assessment Framework Unit 11: 1.1 and 1.5 CAF is a tool that has been standardised for use across all children’s services. It is used to identify and assess children and your people’s needs and how they can be met as early as possible. It brings all services together to provide a greater service for the child and again ensure their needs are met. It’s a tool used to help identify children, young people and their families who may experience problems or who are vulnerable to poor outcomes. Children Act 2006 Unit 6: 4.1 and 4.2. This is pioneering legislation that was passed by parliament in July 2006 as it’s the first ever legislation that is specifically directed at Early Years and childcare. It takes forward some of the commitments for the Ten Year strategy that was published in 2004. The act also simplifies the Early Years regulation and inspection arrangements. The acts states the importance of the role of Local Authorities and gives a set of new duties: to improve the five Every Child Matters outcomes for all pre-school children and reduce inequalities in these outcomes. Secure childcare for working parents. Provide a better parental information service. COSHH Regulations 2013 Unit 6: 4.1 and 4.2. Unit 8: 1.4 COSHH stands for ‘the Control of Substances Hazardous to Health. The regulations state that employers have a duty to protect its employees and others from substances that are hazardous to health. This can be by risk assessment, safe storage, training and the control of exposure. There is also a responsibility on employees to protect themselves from exposure of substances that are hazardous to health. Care Standards Act 2000 Unit 8: 1.4 This Act is to establish a National Care Standards Commission. It makes a provision for the registration and regulation of children’s homes, hospitals, care homes, family centers,

Economic Community of West African States (ECOWAS)

Economic Community of West African States (ECOWAS) The Economic Community of West African States (ECOWAS) was created by the Treaty of Lagos in Lagos, Nigeria, on May, 28, 1975. It had its roots in earlier attempts at a West African economic community in the 1960s and was spearheaded by Yakuba Gowon of Nigeria and Gnassigbe Eyadema of Togo. The primary purpose of ECOWAS is to promote economic trade, national cooperation, and monetary union, for growth and development throughout West Africa.   A revised treaty intended to accelerate the integration of economic policy and improve political cooperation was signed on July 24, 1993. It set out the goals of a common economic market, a single currency, the creation of a West African parliament, economic and social councils, and a court of justice. The court primarily interprets and mediates disputes over ECOWAS policies and relations, but has the power to investigate alleged human rights abuses in member countries. Membership There are currently 15 member countries in the Economic Community of West African States. The founding members of ECOWAS were: Benin, Cà ´te dIvoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania (left 2002), Niger, Nigeria, Senegal,  Sierra Leone, Togo, and  Burkina Faso  (which joined as  Upper Volta).  Cape Verde  joined in 1977; Morocco requested membership in 2017, and the same year Mauritania requested to rejoin, but the details have yet to be worked out. ECOWAS member countries have three official state languages (French, English, and Portuguese), and well over a thousand existing local languages including cross-border native tongues such as Ewe, Fulfulde, Hausa, Mandingo, Wolof, Yoruba, and Ga. Structure The structure of the Economic Community has changed several times over the years.  In June 2019, ECOWAS has seven active institutions: the Authority of Heads of State and Government (which is the leading body), the ECOWAS Commission (the administrative instrument), the Community Parliament, the Community Court of Justice, the ECOWAS Bank for Investment and Development (EBID, also known as the Fund), the West African Health Organisation (WAHO), and the Inter-Governmental Action Group against Money Laundering and Terrorism Financing in West Africa (GIABA).  .  The treaties also provide for an advisory Economic and Social Council, but ECOWAS does not list this as part of its current structure. In addition to these seven institutions, specialized agencies in ECOWAS include the West African Monetary Agency (WAMA), the Regional Agency for Agriculture and Food (RAAF), ECOWAS Regional Electricity Regulatory Authority (ERERA), ECOWAS Centre for Renewable Energy and Energy Efficiency(ECREEE), The West African Power Pool (WAPP), ECOWAS BROWN CARD, ECOWAS Gender Development Centre (EGDC),  ECOWAS Youth and Sports Development Centre (EYSDC), West African Monetary Institute (WAMI), and ECOWAS infrastructure Projects. Peacekeeping Efforts   The 1993 treaty also laid the burden of settling regional conflicts on the treaty members, and subsequent policies have established and defined the parameters of ECOWAS peacekeeping forces. The ECOWAS Ceasefire Monitoring Group (known as ECOMOG) was created as a peacekeeping force for the civil wars in Liberia (1990–1998), Sierra Leone (1991–2001), Guinea-Bissau (1998–1999), and Cote DIvoire (2002) and was disbanded at their cessation.  ECOWAS does not have a standing force; each force raised is known by the mission for which it is created.   The peacekeeping efforts undertaken by ECOWAS are just one indication of the increasingly multifaceted nature of the economic communitys efforts to promote and ensure the prosperity and development of West Africa and the well-being of its people. Revised and Expanded by Angela Thompsell Sources Ecowas agrees to admit Morocco to West African body. BBC News, 5 June 2017.Francis, David J. Peacekeeping in a Bad Neighbourhood: The Economic Community of West African States (ECOWAS) in Peace and Security in West Africa. African Journal on Conflict Resolution 9.3 (2009): 87–116. Goodridge, R. B. The Economic Community of West African States, in  Economic Integration of West African Nations: A Synthesis for Sustainable Development. International MBA Thesis, National Cheng Chi University, 2006.Obi, Cyril I. Economic Community of West African States on the Ground: Comparing Peacekeeping in Liberia, Sierra Leone, Guinea Bissau, and Cà ´te dIvoire. African Security 2.2–3 (2009): 119–35. Okolo, Julius Emeka. Integrative and Cooperative Regionalism: The Economic Community of West African States. International Organization 39.1 (1985): 121–53. Osadolor, Osarhieme Benson. The Evolution of Policy on Security and Defence in ECOWAS, 1978–2008. Journal of t he Historical Society of Nigeria 20 (2011): 87–103. The Economic Community of West African States, official website

What roles does the accountant play in business of present economy Research Paper

What roles does the accountant play in business of present economy - Research Paper Example Like other key professionals, accountants operate in volatile environments in the business world, where informational changes strike with catastrophic shocks that often times result in the collapse of business ventures. The challenge before an accountant is but to ensure informational flows, covering every undertaking within the organization in efforts towards warding off unaccounted for actions that may overstretch organizational budget beyond the available resources. This paper explores the nexus between the accountant and the economic well-being of the present economy with reference to their operational roles within the entrepreneurial undertakings. The role of accountants seems to be at the epicenter of business objectives; for these professional deals with figures of facts used in clarifying decisional options crucial in initiating projects as well as monitoring them in the subsequent stages with the sole aim of enhancing efficiency, and so the performance and the general well-being of a business enterprise and the economy at large (Lev 4-6). The connection between accounting and the economic health of a nation is but fairly implicit. Though difficult to define, â€Å"economic development,† a term which basically defines the standard of life within a given country, generally involves how the available inputs are used efficiently in the productive processes within a given economy. The relations of accountancy to economic development should, thus, be understood in terms of the measurement processes and techniques that the latter lend to the former in a nation’s continuous endeavors to ensure that people’s l ives are better off with regards production efficiency [which includes both quantity and quality of commodities available within the boundaries of an economy]. As noted by NPC in their analysis of the role of accountants, these

The Anthropology of Latin America and the Caribbean Reflection papers Essay

The Anthropology of Latin America and the Caribbean Reflection papers - Essay Example In the book, The Anthropology of Latin America and the Caribbean, the author has shown the rise of ethnicity and ethnic movement in the Caribbean region (Harry 120). This in itself is not new since other regions have also recorded such movements. For instance, USA reported racial movement during the fight to eliminate racial discrimination against black people. It was a movement based on race and not ethnic. The case of the Caribbean and Latin America is based on both race and ethnicity. Much of it is caused by the struggle for political power among the political classes. Many believe that winning a political election as well as a political office has to be backed with the ethnical unity. Because of this, the author has outlined the rise of ethnicity and ethnic movements, which aimed at soliciting power from those, perceived not to be coming from the same ethnic. Similarly, the author has talked about nationalism and gender, which has to do with identity (132). Caribbean and Latin America gained independence from colonialists, but still struggling to gain its identity. The regions are struggling with different problems as well as influence from interested states. Because of this, the regions have to look for their identity through clinching on nationalism (135). The philosophy of nationalism gives a country its identity and freedom from outside influence. The issue of gender comes in because of the feminist struggle to get recognition in the day-to-day running of the government. Most of the Latin America and Caribbean countries have not included female individuals in the development. This brings the struggle for women recognition. As much as the countries want to get their identity and independence, women should not be forgotten as they also play an important role. The situation in Latin America and Caribbean is not different from the rest of the developing countries. Most of these countries overlook upon women and do

Reflections Assignment Example | Topics and Well Written Essays - 250 words

Reflections - Assignment Example herbal, relaxation. Also, I aim to apply the novel knowledge on how to identify and manage potential drug interactions. I intend to be a medical practitioner who educates the patient as I have learnt that giving instructional points to patients and guardians plays a vital role in recovery (Golan & Tashjian, 2012). As time goes by, so does the profession of pharmacology evolves; changing the common trend. Therefore, being updated is appropriate. As a medical practitioner, I plan to update my emerging medications knowledge by regularly visiting sites like www.elsevier.com, www.fiercepharma.com, and informahealthcare.com/journal/emd. I am from the state of Florida. Yes, my state has pharmacology requirements as far as continuing education. To meet these regulatory requirements, I plan to complete a minimum of 20 hours in pharmacology related subjects during each two-year recertification cycle. Moreover, I plan to be approved by the Pharmacy Board and also put my current email address on file, maintain and report my development credits to the state via CPE monitor program or CEBroker.com, and renew my current license by the expiration date. To sum it up, I can boldly say that I have come to appreciate my role as a drug prescriber. I aim to maintain effective and caring practice standards for the good of saving a life. This pharmacology class has made my career develop into a broader

Market Research Methodology Essay Example | Topics and Well Written Essays - 2000 words

Market Research Methodology - Essay Example 'Typically focus groups are used as a means of testing concepts new products and messages. A focus group is qualitative research which means that you do not obtain results with percentages, statistical testing or tables .instead this methodology is less structured than surveys or other quantitative research and tends to be more exploratory as well. Rather than providing quantifiable responses to a specific question obtained from a large sampling of the population, focus group participants provide a flow of input and interaction related to the topic or group of topics that the group is centered around. While they appear to be less formal than a survey, focus groups do provide an important source of information for making business decisions. It is important how ever to ensure that persons using the results of such a qualitative study understand how to correctly interpret the resulting information'. 1 The composition of a focus group is usually based on the homogeneity or similarity of the group members. Bringing people with common interests or experiences together makes it easier for them to carry on a productive discussion. Often a research project will use different groups to get differing views. For example, an organization is planning a major restructuring. It would be desirable to have three separate focus groups - union members, nonunion employees, and managers. Each of these groups would represent a potentially different perspective on the changes facing the organization. Imagine the potential problems in bringing together union members and management. Neither would feel free to speak spontaneously and, depending on the anxiety level, the discussion might possibly spiral out of control. Demographic characteristics are another way to determine focus group composition: A political candidate might consider holding separate focus groups with both men and women or younger and older voters. A company testing a new product might conduct focus groups in different geographical regions. Organizational decision makers might find it useful to have separate focus groups for those who favor and those who oppose a particular issue. One caution-remember that with a focus group, it is not possible to compare the results from different groups in a strict quantitative sense, because they lack representative ness. Each group may be characterized as augmenting the information of the others - in an effort to look for as many different explanations or interpretations as

Development task 2... assignment with label sketch - 3

Development task 2... with label sketch - Assignment Example The depth of the concrete has to be greater than 500 millimeter. From ground level, the depth of the concrete must be greater than 1500 millimeter (Cyril, 2003: 110). Since the ground condition has firm clay, therefore there is a need to consider the depth of foundations. Clay exhibits the property to shrink or contract depending on the moisture content present in it (Kenneth, 1993:25). At the same time, if the surrounding area has trees, there is a possibility that the trees would absorb the moisture from the clay and hence, the foundation may experience settlement to a significant level. For this case, it is essential to consider the depth of the foundation. A trench fill foundation is thus ideal for this type of site condition. Research suggests that â€Å"trench fill foundations are quicker to prepare than deep strip foundations. This means that there is less disruption once the building work starts and not as much labour time will be needed. It is less likely that subsidence will occur in cases where there may be changes in the soils substrata† (Mosley & Bungey, 2000, 48). The site has different ground conditions and has different soils. Thus, it has a weak bearing capacity. For this purpose, the ideal foundation would be strip, grid or mat foundation. In this case, the suggested foundation is mat foundation. Because of varying ground conditions, majority of the isolated footings would have large areas and thus, it would become uneconomical (Terzaghi et.al, 2006, 256)l. According to the British Code, â€Å"Where the subsoil is very weak the load needs to be spread over a greater area. This is achieved by casting a slab of concrete over the whole ground area and thickening the slab where walls are to be placed†(Perry & Perry, 2009, 118). The design of any reinforced concrete structure aims at a suitable and economical design and for this purpose, mat foundation is ideal. A mat foundation is often used by designers when isolated footings may

Hourly Rounding in the ED by Staff Research Paper

Hourly Rounding in the ED by Staff - Research Paper Example One answer to this conundrum is hourly patient rounding, which shows promise in the achievement of both nurses and patient satisfaction. Positive outcomes of this system depend on the level of satisfaction felt by both the patient and his parents, as well as by the nurses. The earlier proposal dealt with the improvement of client satisfaction in the paediatric hospital’s emergency department. The study aimed at researching ways in which client satisfaction could be improved. It showed that in order for paediatric hospitals to offer optimal ED services, and also gain the guardians and children’s satisfaction, they needed to tie the rounds with clinical care, treatment procedures, nursing services, and waiting time. However, the proposal did not research on the satisfaction of Registered Nurses. This paper seeks to study satisfaction in the system from a nurse’s point of view and the effect on the patients. A previous study was conducted on the assessment and compa rison of a paediatric hospital ED’s overall department for both patients and their guardians (Nathan, 2002). It aimed at identifying healthcare aspects that influenced this group’s satisfaction. At the end of their ED care, questionnaires were administered, with survey instruments using a pain rating scale and an interval scale of six points. The questions involved their perception of interactive quality wit the attending doctors, adequacy of availed information, the child’s pain resolution, correlation between actual and estimated waiting times, as well as a comparison between fear, satisfaction and pain. The study validated earlier studies that had found a correlation between satisfaction of patients and interactive quality with ED personnel, adequacy of availed information, and, for the guardians, the time spent waiting for room placement, as well as that spent waiting to be attended by a physician. The study did not find a correlation to the total time sent in the ED (Nathan, 2002). The study found that pain resolution was associated significantly with patient satisfaction in the ED, which could be addressed via hourly rounding. However, this study did not deal with the satisfaction of the nurses, who are just as important in pain resolution through hourly rounding. The study discussed below used patients and nurses as the study group at the Hillcrest Medical Centre. An hourly patient rounding system was initiated at the Hillcrest Medical Centre in Tulsa (Melnyk & Fineout, 2010). Before the system was implemented, the Nursing Manager pondered the facilitators, barriers, and implications of the system that he needed to consider in order making it a success. After holding several strategy planning meetings with his nursing staff, the unit was able to pilot hourly rounding, scripting, outcomes, facilitators, barriers and procedures. The piloting procedure consisted of several sections (Frampton & Charmell, 2009). The unit was split into t wo, where one side consisted of techs and nurses who were to perform q1 hour rounding, while on the other side were nurses who gave nursing care in their usual manner. They also mounted a miniature small white board for every room so that the nurse attending the patient could write their name on it. Afterwards, the desk secretaries could tally the number of patients that made distress calls from both sides. In addition, the techs and nurses were in possession of a clipboard in every time which consisted of a time chart on which they registered each hourly round made. The techs were

Development task 2... assignment with label sketch - 3

Development task 2... with label sketch - Assignment Example The depth of the concrete has to be greater than 500 millimeter. From ground level, the depth of the concrete must be greater than 1500 millimeter (Cyril, 2003: 110). Since the ground condition has firm clay, therefore there is a need to consider the depth of foundations. Clay exhibits the property to shrink or contract depending on the moisture content present in it (Kenneth, 1993:25). At the same time, if the surrounding area has trees, there is a possibility that the trees would absorb the moisture from the clay and hence, the foundation may experience settlement to a significant level. For this case, it is essential to consider the depth of the foundation. A trench fill foundation is thus ideal for this type of site condition. Research suggests that â€Å"trench fill foundations are quicker to prepare than deep strip foundations. This means that there is less disruption once the building work starts and not as much labour time will be needed. It is less likely that subsidence will occur in cases where there may be changes in the soils substrata† (Mosley & Bungey, 2000, 48). The site has different ground conditions and has different soils. Thus, it has a weak bearing capacity. For this purpose, the ideal foundation would be strip, grid or mat foundation. In this case, the suggested foundation is mat foundation. Because of varying ground conditions, majority of the isolated footings would have large areas and thus, it would become uneconomical (Terzaghi et.al, 2006, 256)l. According to the British Code, â€Å"Where the subsoil is very weak the load needs to be spread over a greater area. This is achieved by casting a slab of concrete over the whole ground area and thickening the slab where walls are to be placed†(Perry & Perry, 2009, 118). The design of any reinforced concrete structure aims at a suitable and economical design and for this purpose, mat foundation is ideal. A mat foundation is often used by designers when isolated footings may

The Political and Economical Differences Between the Spanish and English Colonies Essay Example for Free

The Political and Economical Differences Between the Spanish and English Colonies Essay The Spanish and English colonies both moved to North America seeking opportunities. The difference is that the Spaniards sought gold, while the English colonists sought freedom, religiously or otherwise. Therefore, the Spanish settlements in the Southwest and the English colonies in New England had very different approaches to both politics and economic development. The Spaniards had ventured to the United States region of America from their previous Latin America area. They expected to find the same success they did in South and Central America. However, they encountered a few problems that affected their type of political development. The main problem was that there was hardly any gold. The Spaniards had relied heavily on this income and that was mainly their point of being in the Southwest. Since they were mainly after gold and converting Native Americans to Catholicism, they brought over few women and had little to no permanent settlements. They were there to do their jobs, get rich with gold, and go home. Because of this, they had few issues with their government being autocratic. This means that the royal crown had overall control of all the colonial decisions. The crown kept tight control of the Spanish settlements because like I stated above, they were there to do their job, and therefore this form of political control worked for the Spanish. However, the autocratic type of government did not work for the English settlements. Many colonists came to America for religious freedom, and a new chance for a better life. They also brought over families. This allowed them to create permanent settlements with schools and churches and eventually new generations. The English settlers came primarily with joint stock companies and not sent by the crown, unlike the Spanish. Therefore, the English colonies had established a form of self-government and later had the early beginnings of a democracy with assemblies and several elected officials like governors in some select states. The Spanish had little economic development in their settlements. This was mainly because of their hunt for gold. That’s what they were spending all their time on so they couldn’t create a thriving trade and businesses started. That coupled with few natural resources led to this slow economic development that is vital to survival of colonies. In contrast to the Spanish, the English colonies created a flourishing trade and consequently had great economic development. Because families had moved and towns were set up, the colonies could establish complex businesses and figure out how best to use their land. The colonies used their resources to create a good lumbering, fur trade, and fishing industries, which again furthered their economic development. Simply put, the English colonies had greater economic development and the Spanish had a very different approach to their politics and governing. All of these differences stemmed from who travelled to the colonies and why.

Relationship Between Language Culture And Identity English Language Essay

Relationship Between Language Culture And Identity English Language Essay Relationships among language, culture and identity have become a favourite topic in social science for decades. In his book Primitive Culture, Edward Tylor (1871) defines culture that as complex whole which includes knowledge, morals, beliefs, art, law technology and  any other capabilities and habits acquired by man as a member  of the society. Being human being communicative, interestingly, language reveals much more what we actually speak out, not only a means of communication. The Sapir Whorf hypothesis states that the structure of a language influences  the ways in which its speakers conceptualize their world  or otherwise affects their cognitive processes. The cultural worldview of a man is presented by the language and reflected through his responses in a specific period of time. Cultures are maintained from generation to generation and affected by geographical location and history of that nation as well as the interaction of that people over time. Simultaneously, language also develops to meet the need of communication of people. Therefore, it can be stated that your  language can reveal many things about your identity. It can disclose your nationality, culture, religion, age, gender, level of education, socio-economic class or your profession. Mendoza-Denton (2002:475) defines  identity to mean the active negotiation of an individuals relationship with larger social constructs. It means that identity  is reflected in the language we use, our word choices in identifying ourselves as well as in the words we choose not to use. Language is part of ones identity. Understanding the nature of the relationship between language and culture is central to the process of learning another language.It is also a chance for language learners to discover or re-discover and more appreciate his or her identiy. With my limited understanding about socialinguistic and my eagerness to more learning about a useful subject that enriches me a language teacher the knowledge of languages role soceity as well as the implications for language teaching and language policy, I would like to discuss the following contents: A. Discuss the relationship between language, culture and identity The Sapir Whorf Hypothesis Intercultural communication Language as a core value and indentity B. What are the implications for language teaching and language policy Language policy Language and power CONTENT A. The relationship between language, culture and identity The Sapir Whorf Hypothesis In linguistics, the Sapir Whorf Hypothesis states that each language holds an own way to present its meaning that can not be understood by those belong to another language. Native languages are concerned to strongly affect peoples thinking. Whofianism is another popular name for this hypothesis and is often defined as having two versions: The strong version linguistic determinism that  states that the language you speak determines the way that you will interpret the world around you. In this case, interlocutors think much of how to speak to best express their ideas and how to avoid misunderstanding caused by spoken words. For example, in Vietnamese culture, when visiting a newborn baby, we usually say that she/ he is very ugly to mean that the baby is so cute. Vietnamese do not use direct saying to compliment a newborn baby. In Western culture, questions about ages or marriage status are considered impolite. The weak version that linguistic categories (part of speech)  and usage influence thought and certain kinds of non-linguistic behaviour. The strong version of this hypothesis has been mostly discarded but the weak form of the hypothesis is generally accepted. Defintion of UG of Noam Chomsky (1957) also states that the human brain contains a limited set of rules for organizing language. Language is governed by a set of highly abstract principles that provide parameters which are given particular settings in different languages. This set of rules is known as universal grammar. Articles in Englis such as a/an, the or gender of language mascular, feminine in French maybe appropriate examples for this part. Intercultural communication Intercultural communication generally refers to face to face interactions among people. If the Sapir-Whorf Hypothesis states that there are certain thoughts of an individual in one language that cannot be understood by those who live in another language, intercultural communication, according to Samovar and Porter (1991), occurs when a member of one culture understands a produced by another whose culture is different from him. It is a good idea to use title such as Mr Mrs or Dr along with a family name in a business discussion in some parts of Europe. The first name used without permission is considered direspectful. In Japanese culture, long pauses in a conversation are normal, especially after a question. They need time to think over it. However, in other cultures, it is comfortable if interlocutors keep silence in a dialogue, there will be someone to speak to end the silence. To work together without problems, people need to understand their differences. People belonging to diverse culture are still able to understand their language each other, though, there are the potential misunderstanding and disagreement. Learning about intercultural communication is a very good idea to reduce this risk. And a language teacher as a language messenger must realize this. Language as a core value and identity Mendoza-Denton (2002:475) defines  identity to mean the active negotiation of an individuals relationship with larger social constructs. These social constructs have been understood as comprising gender, ethnicity, and class following Gumprez (1982) in some of the earliest work on identity. Ones identity was understood as whom you were, and who we are or how we are seen by others may involve differing identities. According to Zimmerman (1998), there are three types of identity: Discourse identity which is revealed through particular discourse and presented by speakers, hearers. Situational identity which is revealed through the specific situation. For example, a person who is half Italian half French may want to identify with a particular ethnicity in some social situation. (e.g., attending a soccer game). This choice may even be crucial for his personal security. Transportable identity which applies across situations and discourse and includes such constructs as ethnic, gender, and age. I would like to mention my ideal woman- Hillary Clinton and her concession to Barack Obama in 2008. In order to successfully reposition herself from an opponent to a supporter of Obama, Clinton draws on several aspects of her transportable identity to stress the similarity between herself and Obama. Next to focusing on the fact that they are both Democrats, Americans and human beings, she zooms in on their membership of two powerless groups: namely that of women and African Americans. Both from a historical and a personal perspective, these two categorizations of herself and Obama are presented in a highly persuasive way and create unity between the two former opponents. A mans identity can disclose his nationality, culture, age, profession and socio economic class. Defined by the article  Understanding Racism,  a defining feature of a persons identity, contributing to how they see themselves and the groups with which they identify. Culture may be broadly defined as the sum total of ways of living built up by a group of human beings, which is transmitted from one generation to another. Every community, cultural group or ethnic group has its own values, beliefs and ways of living (Understanding Racism, sect.1). This clearly shows the importance of language, culture, and heritage in forming and shaping ones personality. In my real teaching, my students are usually given the difference from phonetic transcribtion between British English and American English to distinguish the origin of the words, therefore; they are parlty trained the way of word usage for the better speaking and writing as well. The difference in writing is also explained sometimes when needed. British English American English Vocabulary block apartment   call box   phone booth pavement sidewalk yard   garden   holiday   vacation   postman   mailman   Pronunciation tomato /tÉâ„ ¢mÉ‘:tÉâ„ ¢ÃƒÅ Ã…  / /tÉâ„ ¢mÉÅ ¾itÃŽÂ ¿ÃƒÅ Ã…  / photo /à ¡Ã‚ ¸Ã… ¸Ãƒâ€°Ã¢â€ž ¢ÃƒÅ Ã…  tÉâ„ ¢ÃƒÅ Ã…  / /ˈfoÊÅ  toÊÅ  / psychology /sÉ‘É ªÃƒâ€¹Ã‹â€ kÉ’lÉâ„ ¢dÊ’i/ /sÉ‘É ªÃƒâ€¹Ã‹â€ kÉ‘Ë lÉâ„ ¢dÊ’É ª/ important /É ªmˈpɆ:tnt/ /É ªmˈpɆ:rnt/ vase /vÉ‘Ë z/ /veÉ ªz/ /veÉ ªs/ Our pronunciation of the words, our grammartical structure usage, and our utterance reveal how we view ourselves linguistically. Our language choice reflects more than the way we view ourselves. Teenagers words might be quite different from their older generations might use. That is the way how we are viewd by soceity as well. According to Rembo (2004: 33-34), A persons social identity comes from an individuals knowledge of himself as an individual in relationship to others. It can be stated that we construct our identity by how we perceive ourselves in the eyes of others. Language is not only a means of communication but also self-identification. In a globalization communication, learning other languages as a second language positively promotes intercultural understanding across languages and cultures. In addition, personally, this is also an ideal way especially for the youth of every country become aware of how our behaviours and social attitudes have been shaped by the languages and cultures we experience. The implications for language teaching and policy Learning and teaching another language will be more interested once we discover the beauty of language and successfully convey to learners. It should be exploited effectively for a better teaching; therefore, a motivated learning might be obtained. Learning a new language means accessing a new culture. Teaching students how to internalize selectively is also a leading concern a language teacher should pay much attention to besides conveying the beauty of that second language. Being a language teacher, I assum that we should realize deeply Language and Power as well as Language Policy to have an appropriate thinking to do teaching in the classroom. Language and Power During the period of domination in some countries, whether colonizers governed directly or indirectly, the political and cultural of those were greatly affected. The peoples wealth was the colonizers real aim. However, economic and political control can never be obtained without mental control. It means that once language, which is part of culture, the tool of self-definition in relationship to other nations is under controlled, that people will be truly colonized. Well understanding power of language will help students more motivated to learn the standard language as well as to selectively uncover what they take for granted and internalize as personal failure. Language Policy Language Policy is what a government does either officially through legislation, court decisions or policy to determine how languages are used cultivate language skills needed to meet national priorities or to establish the rights of individuals or groups to use and maintain languages (Wikipedia) In terms of this definition, an overview about the status of reality of teaching and learning English language in Viet Nam would be best to support this part of my writing. Since its open door policy in the mid 1980s, Viet Nam has welcomed many foreign organizations to invest and establish their business. As a result the demand for English increased greatly in all aspects The Government of Vietnam is devoted to developing English language skills on a long-term strategic basis to compete more effectively in international markets and thereby achieve sustainable economic growth. One of the biggest reflections to push this strategy is a project whose title is Teaching and Learning Foreign Languages in the National Education System, Period 2008-2020 by the Ministry of Education which was approved by Prime Minister. The authority promotes this project to obtain a result that, by 2020, the majority of young Vietnamese will be able to use English communicate confidently and be able to study and work in a multi-lingual and multi-cultural environment; thus the industrialisation and modernisation of the country will be contributed by the more dynamic and better integrated young Vietnamese people. Common knowledge in many other fields at school is a background and English as a secon language is a key to get success for the youth and the development of the country as well. In this setting, the implications for language teaching and policy  therefore vast and far reaching. Policy makers should specify their guidelines the teaching of culture in foreign language pedagogy. Curriculum should be implemented on the basis of being linguistically, culturally, and developmentally appropriate for students. A comparison between the target-language culture and the native language culture is essential to help learners avoid the mono-cultural view. As a teacher of language, one must be culturally aware  target language culture as well as the students, thus avoiding any cultural misinterpretations. CONCLUSION Language and culture are deeply related and dependent on each other. Language is formed by culture, while culture is influenced by language. Furthermore, language is not only an expression and a display of heritage and history, it is also the component of culture that makes it unique, and that creates a difference from one to another. Cultural identity is an important contributor to peoples wellbeing. Identifying with a particular culture helps people feel they belong and gives them a sense of security. However, strong cultural identity expressed in the wrong way can contribute to barriers between groups. And members of smaller cultural groups can feel excluded from society if others obstruct, or are intolerant of, their cultural practices. Peple in different cultures hold different way to view the world. As a language teacher, I now understand that it is very important to be aware of target language culture as well as the students, thus avoiding potential misinterpretations.

Social Conflicts in Mark Twains The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Huckleberry Finn – Social Conflicts    Mark Twain was known as a humorist and in fact, humor was a tool he used to strengthen his points about what he saw as the major problems of the day.   Living at the time of the Civil War, he clearly saw and chose to address such problems as slavery, child abuse, religion and feuds.   In Huckleberry Finn, Mark Twain expresses his loathing for some of these serious social problems and yet in general, he never loses his humorous touch.   Nonetheless, when he deals with the ills of society that particularly anger him, he chooses not to use humor; rather this is reserved for other areas of his work.    One of the social problems that Mark Twain addresses in Huckleberry Finn is child abuse.   Huck is abused by Pap many times during the book and is even locked into a cabin by Pap.   Pap also tries to steal Huck's six thousand dollars, and beats Huck frequently, which results in Huck running away.   Pap puts down the idea of Huck getting an education.  Ã‚   Twain does use humor in his descriptions of some of the interactions between Pap and Huck.   For example, the scene when Pap agrees to reform and stop drinking, but ends up getting drunk and falling over is actually funny, but tells us a lot about Pap's character.   Twain generally found the kind of behavior he described through the character of Pap to be disgusting, and by painting a humorous picture of the situation he emphasized his dislike of it.   The humor perhaps made Pap seem even less sympathetic.    Another social problem that Mark Twain addresses in the book is slavery and treatment of black people in general.   Jim, who is a black slave, is treated like a piece of property.   For example, he is forced to practice Christianity, which actually seems to be the opposite of Christian values.   Jim is also forcefully separated from his family and has no legal recourse to get them back.   Jim is very superstitious, and Huck, who knows this, puts a dead snake, (representing bad luck) at the bottom of Jim's bed and Jim gets bitten.   Even Huck, at this point in the book, threats Jim as less than human.

Of Mice And Men :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Of Mice and Men   Ã‚  Ã‚  Ã‚  Ã‚  In the story Of Mice and Men, there are two main characters, names George and Lennie. On their journey, they encounter many different themes, such as the toughness of life and euthanasia. Friendship is also a very important theme, probably the most important, because these two people’s friendship grows and crumbles. The last theme is also very important; it is the question of fate.   Ã‚  Ã‚  Ã‚  Ã‚  Friendship is a very complicated word. What does it mean? Does it mean always protecting someone, looking out for them, or does it mean killing them you so someone else will not torture them? Whatever it means, it happens in this story between the two main characters, George and Lennie. George used Lennie for protection; he also looked out for Lennie’s feelings. But he killed Lennie in his darkest hour, so he would not be tortured after Lennie killed Curly’s wife. What does it mean? No one really knows the hole meaning.   Ã‚  Ã‚  Ã‚  Ã‚  Life is hard, plain and simple. Nothing comes easy to anyone, whether it is deciding someone’s fate or just giving one person who may be different respect. For all the characters in this book, something stands in the way of their life being perfect. Like George has to protect Lennie from being hurt mentally but also wants to fit in with the rest of the people. Or Crooks, who just happened to be, black and crippled and has to sleep in a different bunkhouse than the rest of the farmhands. So life is hard and sometimes there is no way around it, but the best thing you can do is cope with it.   Ã‚  Ã‚  Ã‚  Ã‚  Euthanasia means a rightful killing. This happens many times in the story, George killing Lennie and Carlson killing Candy’s dog. But is there such thing as euthanasia? George was not happy when he had to kill his best friend, and Candy was not happy to see his dog die. So what does that mean? Of Mice And Men :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Of Mice and Men   Ã‚  Ã‚  Ã‚  Ã‚  In the story Of Mice and Men, there are two main characters, names George and Lennie. On their journey, they encounter many different themes, such as the toughness of life and euthanasia. Friendship is also a very important theme, probably the most important, because these two people’s friendship grows and crumbles. The last theme is also very important; it is the question of fate.   Ã‚  Ã‚  Ã‚  Ã‚  Friendship is a very complicated word. What does it mean? Does it mean always protecting someone, looking out for them, or does it mean killing them you so someone else will not torture them? Whatever it means, it happens in this story between the two main characters, George and Lennie. George used Lennie for protection; he also looked out for Lennie’s feelings. But he killed Lennie in his darkest hour, so he would not be tortured after Lennie killed Curly’s wife. What does it mean? No one really knows the hole meaning.   Ã‚  Ã‚  Ã‚  Ã‚  Life is hard, plain and simple. Nothing comes easy to anyone, whether it is deciding someone’s fate or just giving one person who may be different respect. For all the characters in this book, something stands in the way of their life being perfect. Like George has to protect Lennie from being hurt mentally but also wants to fit in with the rest of the people. Or Crooks, who just happened to be, black and crippled and has to sleep in a different bunkhouse than the rest of the farmhands. So life is hard and sometimes there is no way around it, but the best thing you can do is cope with it.   Ã‚  Ã‚  Ã‚  Ã‚  Euthanasia means a rightful killing. This happens many times in the story, George killing Lennie and Carlson killing Candy’s dog. But is there such thing as euthanasia? George was not happy when he had to kill his best friend, and Candy was not happy to see his dog die. So what does that mean?

Anne Hathaway

â€Å"Anne Hathaway† by Carol Ann Duffy, the current poet laureate, is a strikingly poignant poem. It is in the persona of Anne Hathaway, Shakespeare’s wife, and is perceived to be the opinion of what she thinks about when she is left the second best bed in his will. The sonnet explores the loss felt by Hathaway as she grieves for her husband. Throughout the poem Duffy effectively uses poetic techniques to explore the feeling of loss felt by Hathaway as she is now a widow. The sonnet form allows Duffy the opportunity to discuss the emotion of loss as it highlights the grief felt by Hathaway perfectly. The title of the poem is interesting as it directly quotes from Shakespeare’s will â€Å"Item I gyve unto my wife†. Using the sonnet form effectively allows the feeling of loss to flow through the poem. Duffy emphasises the words â€Å"living laughing love† by putting stresses on them. This highlights the feeling of loss that she has for her dead husband. Duffy wrote the poem in the persona of Anne Hathaway but did not follow the rules of the sonnet form. If Duffy followed the rules of the sonnet form then the work â€Å"rhyme† would fall on a stress but it doesn’t and this illustrates the flow of the emotion of loss. Duffy describes the bed that Hathaway and Shakespeare made love in as a â€Å"Spinning world†. This gives the idea of it being magical and exciting. Duffy uses metaphors such as â€Å"forests†¦Ã¢â‚¬  to indicate the romance that they shared as it is no longer there and now there is only the feeling of loss. Duffy uses the words â€Å"my lover’s words† and this instantly illustrates the feeling of loss because Hathaway would never be able to hear him speak to her again during romance. Enjambment is effectively used to convey the spilling over of emotions of loss felt by Hathaway as she remembers the romance and the kisses they shared. Duffy creates the idea that there relationship was bright, exciting and out of this world by using the words â€Å"shooting stars†. Duffy reinforces the emotion of loss felt by Hathaway with the words â€Å"these lips†. This highlights the fact that they will never be able to share the magical times they had together again. Duffy does not always stick to the iambic pentameter such as when it comes to the word â€Å"kisses†. This highlights the fact that these are personal and they will never be able to do this again so creating the feeling of loss for her husband. Duffy makes a reference to literature to create the idea that they were made for each other. She uses the words â€Å"a verb dancing in the centre of a noun†. This highlights the fact she will never be able to feel like this with anyone else because Shakespeare was the verb and she was the noun. The poet uses senses to reinforce the importance of the shared experiences Hathaway and Shakespeare had together. Duffy uses the phrase â€Å"by touch, by scent, by taste†. This brings their relationship to life and reinforces the idea that they won’t be able to share this romance again. Although other people sleep in the best bed they will never be able to reach the same level of excitement and romance that Hathaway and Shakespeare shared. Now that Shakespeare is no longer there Hathaway herself will no longer be able to reach the same level of romance and excitement in that bed. The poignant use of alliteration â€Å"my living laughing love† heightens the readers understanding of the emotion of loss felt by Hathaway as it makes the reader realise that she is sad at the death of her husband. In the beginning the poem talks about the bed that they shared and where exciting and magical happened but at the end it tells us of the bed where she was â€Å"held†. This instantly makes the reader feel sad as Hathaway has to deal with the emotion of loss and grief. Throughout the poem Duffy effectively creates the emotion of loss. The emotion of loss is illustrated through the bed that they shared and where all the magical and exciting moments happened. This creates the emotion of loss because she will no longer be able to relive those moments but instead only has the memories of them and the loss of her husband.

Money Is Not Everything

In fact, poverty is currently one of the major issues in the world. People tend to choose job that has higher salary they can find in order to earn more money for them to spend on, because they think money is everything. Even thought money gives people the opportunity to buy what they need, it does not buy happiness. Job satisfactions are becoming more crucial to achieve happiness in people’s life.Happiness through jobs can be achieved if people choose the job according to their personality and interest in order for them to use their skills and abilities, and sometimes if the job can be done effortless, people tend to encounter boredom and eventually lose motivation. When some people graduated from high school, they choose specific subject field in the university to study. One reason to this is because it gives them the opportunity to establish more understanding and knowledge to what they are interested in for their future career.For example, a graduate law student would most likely want to enter a law related job instead of forestry. People establish skills from what they learned. People also become more active if they are able to work on a task that they are interested on. According to John Holland’s personality-job fit theory, job satisfaction is based on a person’s interest. Their interests came from different types of personality they have. People will ultimately be successfully if they choose a job that best suits their talents and abilities. Therefore, being successful will lead them to a higher-paying job that gives them pleasure.Some people may be luckily enough to have a job that does not require much of an effort but still pays high. However, in a short while, these people might find that they are losing motivations, because of the continuous effortlessly tasks to be done. Motivations play a very important role in job. Without motivations, people’s performance will greatly decrease. Also, people will start losing their te amwork spirit and eventually get fired. Having a bit of a challenging job will not only stimulate the employee to work harder, but also be recognized by the company, and therefore be raised for a greater amount of salary.In fact, according to Stephen P. Robbins, most of the people prefer jobs that offer them a variety of tasks, freedom, and feedback on their performances. Working at jobs that people enjoy makes them more proficient and satisfied with their emotional needs. People should consider their interests and personality fit before they select jobs because both of two characters can motivate the individual potential abilities. It is also recommended that people do personality tests before they search for a new job, therefore, they can find the job they like that they are good at. Money Is Not Everything Money is essential that brings for man all his necessities and luxuries for his comfortable existence. Life without money is undoubtedly a virtual hell, with pangs of hunger and thirst eating into man’s very bones. However, at the same time for man to think that, money is everything, is also a great mistake. Money is necessity only in as much as, it is the thing which buys for us all we need, but, beyond that, money is a harbinger of all sorts of vices. Let us remember that money is to be considered as a means to an end, and not an end in itself. The end, is a comfortable life, and the means is money. If we consider money as a means to our end of having a comfortable life then, we would be seeing money in its proper perspective for without money we can not live as, we are not able to buy anything if we do not have money. So much, so good but, in the present day scenario, money is no more a means to an end but, and in itself. To collect money, to hoard money and become richer and richer has become our sole aim in life. It is here in our outlook towards money that we have erred, and so the disastrous situation we are placed in, is not hidden from any one. Each individual has set a goal of hoarding money and money only, and this also not fixed to a certain amount, we just have to go on and on irrespective of how much we need, for the lust for money has become our very style of life. It is a wild goose chase that we are all indulging in, and that, at the cost of all the rest we had. True, money gives us all that we require but money is not all the only thing that we need to keep happy and fit. There are several other things that make life beautiful and mind that these can not be purchased with any amount of money. For example, a gush of wind from where we take our very breath of life, cannot be purchased at any cost. We can wear the most glamorous dresses but, to give health to that same body, no amount of money is enough. We can buy the thickest and costliest of mattresses with money but, no amount of money can buy for us a good sound, night’s sleep. These few facts are sufficient to awake us to the fact that, there are many other important things that make for a happy life, and money is not all. We should thereby give money only its due importance and not make it all important, for, if we do that, we are certainly going to sacrifice some other vital items of a good life. Now let us analyze to some extent how this money is capable of playing havoc in life. In reality, the position of the society today, is far from being enviable, is largely due to this money mania that has caught hold of the society. Each and every individual is busy in his/her money spinning activities. At this juncture, I would like to mention the fact that in our Hindu mythology, the Goddess Lakshmi, the Goddess of wealth has an owl for her transport. This is very significant as it is believed that the pursuit of money, as it is today; make an owl of a man. I’d say that we have all become money maniacs, sacrificing every conceivable pleasure on the altar of wealth. Is this not owlish sense? When we lose our equilibrium, we become the significant owls. Today, we have sacrificed the bliss of a happy and contented family in the guise of material luxuries which, we think are all that we need. We have no time to love each other, care for each other or, serve each other in the family because each member of the family is busy in the struggle of making money. In this unit of a family, where, at one time the love we got was an elixir for our tired nerves, is now a missing entity. I suggest that a stage has now come when we must give up our on fighting for money and give it only the amount respect and importance it deserves, it should be treated only as a means to an end, and not an end itself, only then we will be able to strike a balance between the inputs of money and the inputs of other things we need to live a happy and satisfied life.

Media and the Vietnam and Iraq Wars

Despite the differences in American culture from the time of the Vietnam war to the Iraq war, similarities exist in the way Americans perceived both wars. Vietnam and Iraq both raised questions about the appropriateness of U.S. involvement in foreign affairs and, in some cases, resulted in negative perceptions of the U.S. military. As the link between those fighting the war and those at home watching and reading about the events of the war, the media played an important role in both cases.Relationship between the media and the militaryDuring the beginning of Vietnam there was no official policy of censorship. Censorship would have been difficult to manage because as a guest of South Vietnam, the U.S. would have had to allow the South Vietnamese to control the censorship. Additionally, according to Daniel Hallin, the U.S. administration wanted to deny that there was a war happening there, and to impose censorship is one of the signs that a country is really going to war. 1By 1963, rep orters in Vietnam had begun receiving increasingly contradictory information about the war. Military officials in Saigon maintained that the war was going well, while personnel in the field told a different story. One glaring example was the defeat of the South Vietnamese at Ap Bac. Eight days after the incident, military officials declared the operation a success. Reporter Mal Browne recalls that when the astonished press challenged this statement, they were told by the Commander in Chief of U.S. forces to â€Å"get on the team.†1 This was the beginning of a more strained relationship between the media and the military.It was in 1963 also that news programs were extended to a half hour and began showing footage of the war. This was the first time American viewers were able to experience the war right in their living rooms. In 1965, Morley Safer brought the Cam Ne report to viewers. The Cam Ne incident marked the first time the average American was exposed to images of their soldiers engaged in activities that were less than noble – burning huts in a small village as women and children ran away screaming. Though not officially tied to the report, shortly after it aired the government issued new rules of engagement designed to protect South Vietnamese civilians.By the time the U.S. engaged in war with Iraq, the world had become a different place. The military had learned the value of public perception and the need to manage it. Restrictions were placed on the press limiting where they were allowed to go and what they were allowed to report. Unfortunately for the administration, what they couldn’t manage was the amount of amateur footage that made its way into the public eye.Digital cameras and the internet made it possible for anyone to post photos and other footage in front of a broad audience. Some of the most sensational stories reported during the war – including the Abu Ghraib incident – were the result of amateur photogr aphy that found its way into professional media outlets. While of questionable value as a news source, this footage showing graphic scenes intrigued viewers and affected their perception of the U.S. military and their mission in Iraq.Another effect of technology was that reporters were able to feed information to networks â€Å"real time.† This to-the-second coverage allowed viewers to experience the war as it happened, but the information they received was not always accurate. When the military unit in which a reporter was embedded came under attack, the reporter could only report what he was experiencing without the benefit of objectivity or the â€Å"big picture† view. While they did provide some provocative footage, these reports did not increase understanding of the situation. Morley Safer stated this eloquently when he said, â€Å"Live coverage†¦only adds heat, it does not add light.†1Accuracy of reportingNorman Solomon, syndicated columnist on media and politics, suggests that the media has been fundamental in making war possible for the U.S. through fraudulent reporting. He cites reporting of the Gulf of Tonkin in Vietnam and of weapons of mass destruction in Iraq as examples.2Tim Ryan, Army Lieutenant Colonel, has also expressed concern about the accuracy of reporting and its effect on public perception during the Iraq war. He has suggested that the media intentionally focused on negatives or failures during the war and ignored positives for the sake of a more sensational report. He stated that â€Å"even the Arab media was more willing to show positives,† such as school renovations or the creation of a youth center, than were American journalists.3During both wars, questions have been raised about the absence of reporting on U.S. interests in the countries in which they were fighting. In Vietnam, manganese, rubber and minerals were of economic interest to the U.S. In Iraq, of course, it was oil. The possibility that t he U.S. had less than noble reasons for entering into these wars was rarely addressed in mainstream media.Media influenceThere are differing opinions on whether the media actually influenced the Vietnam or Iraq wars or whether they simply provided documentation of what was happening. As the above examples show, some commentators believe that the media did affect events by making it easier for the government to wage war through fraudulent reporting, or by negatively affecting the morale of American soldiers and citizens.Contrarily, the organization Fairness and Accuracy in Reporting (FAIR) claims that the media has been falsely accused of affecting the war.4 According to FAIR, reporters merely reflect the opinions and concerns of the public. As reporter Chris Hedges stated â€Å"when everyone's waving a flag, the media waves a flag. When middle class families start wondering why their boy is coming home in a rubber bag, then the media starts asking questions too.†1Regardless o f whether they merely presented or actually influenced the Vietnam and Iraq wars, it’s clear that the media encountered similar challenges during both wars. Despite all the changes that occurred in the 40-plus years between the two wars and the fact that confidence in mainstream media waned in that time, the public still looked to the media to help them understand the facts and to represent their interests when they were concerned about the actions being taken.Works Cited1) â€Å"Which side are you on?† Episode 2, Reporting America at War. PBS, November, 2003. Online transcript www.pbs.org/weta/reportingamericaatwar/about/ep02_transcript.html2) Solomon, Norman. Adapted from keynote speech at annual awards ceremony of Project Censored at Sonoma State University, CA, October 22, 2005. Online source3) Ryan, Tim. â€Å"Media and the Iraq War.† Editorial, San Diego Union-Tribune, January 30, 2005.4) Cohen, Jeff. â€Å"The Myth of the Media’s Role in Vietnam.à ¢â‚¬  May 6, 2001. http://www.fair.org/indexAphp?page=2526

The U.K Governments Policy of Deficit Reduction Essay

The U.K Governments Policy of Deficit Reduction - Essay Example s printing money, but that too had its ill effects, such as people do not sit with such money in hand, rather they spend it, creating demand for goods and then it can lead to inflation. Without printing money the government can resort to borrowing, but that will include equal amount of less private spending, thus jobs created by stimulus spending will be equaled by jobs lost by decline in private spending. Another case is where the people can investment in government bonds when they know that taxes would go up. This will put the net effect to zero (Cochrane, 2009). UK government could have taken the path decreasing corporate and income taxes instead of increasing them. Tax increase immediately leads to more money getting accumulated, as liquidity trap, and less mobility. Tax cuts on the other hand could have increased the overall spending and helped reduce the crisis. Government spending is another component of aggregate expenditure. If the government expenditure increased then the b enefits of multiplier effect could have been derived (Petroff). It has been debated whether these policies of the UK Government were appropriate in this context. Firstly, the Government declared an increase in taxes. This was expected to lower the level of production in the economy. Secondly, high taxes in an economy also have a deterring effect on the taxpayers because citizens have tried to evade taxes in economies which have imposed high levels of taxation. Thirdly, the reduction in Government spending was also supposed to lower the economic production. Fourthly, reduction in Government spending could have a detrimental effect on the consumer and the investor spending which would further decrease the level of its production. Fifth, when the Government of a country decreases its spending... This essay declares that the UK government could have come up with other alternative policies such as printing money, but that too had its ill effects, such as people do not sit with such money in hand, rather they spend it, creating demand for goods and then it can lead to inflation. Without printing money the government can resort to borrowing, but that will include equal amount of less private spending, thus jobs created by stimulus spending will be equaled by jobs lost by decline in private spending. Another case is where the people can investment in government bonds when they know that taxes would go up. This will put the net effect to zero. This paper makes a conclusion that UK government could have taken the path decreasing corporate and income taxes instead of increasing them. Tax increase immediately leads to more money getting accumulated, as liquidity trap, and less mobility. Tax cuts on the other hand could have increased the overall spending and helped reduce the crisis. Government spending is another component of aggregate expenditure. If the government expenditure increased then the benefits of multiplier effect could. It has been debated whether these policies of the UK Government were appropriate in this context. The decision to finance higher education and designing policies for its betterment is crucial for any economy. Often students opt out of higher education due to the cost and as a result there arises shortages of qualitative human capital

LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main Case Study

LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010) - Case Study Example the formula on his own and selling it to the hair dressers, until 1909 when he established a full-fledged company that started manufacturing the product, under the name of Cheveux. It continued the business still in small scale, using the assistance of three-in-house based chemists (Ghauri & Cateora, 2010 p644). By 1920, the company had expanded its production of the products, and now started selling its products to other countries, such as Italy, Holland and Australia. The company initially depended on print advertisement, where Schuelter, enlisted the services of a well experienced graphic designers to make advertising posters for the company. With further growth of the business, the need for a different strategy of advertising arose, and Schuelter, established a women magazine as the basis of advertising the company’s product which were targeting women in 1933 (Ghauri & Cateora, 2010 p644). This strategy was followed by other promotional strategies such as creating a campaign for cleaning children using the company’s Dop Shampoo product in 1937, and then went ahead and created a jingle for the campaign that emerged as one of the most famous jingles of the time. The company eventually changed its name in 1940, and established the company name after one of its popular products, L’Aureole, to brand the company its current name, LOreal (Ghauri & Cateora, 2010 p644). LOreal pioneered the advertisement of its products through film commercials that were developed in theaters in the 1950 and in 1973, the ownership of the company changed hands, with 50% of the company’s stock being sold to a personal c are products manufacturing company, Gesparal, which eventually sold its stock to Nestle, while the rest half of the stock shares were traded to the public (Ghauri & Cateora, 2010 p644). Nestle received 49% of the shares, while the daughter of the owner and founder of the company retained a 51% stake in the company’s ownership. Critically comment on LOreal’s

Marketing is more of an art than a science Essay

Marketing is more of an art than a science - Essay Example is author highlights that most individuals in a group will conform to group norms and principles, thus making it easier to make â€Å"valid and reliable predictions† about human behaviour and consumption decision-making (Bartels 1951, p.320). When attempting to gauge or predict human behaviour based on mathematical models, human behaviour in this case is no longer considered an inconsistency in a scientific equation since social conformity is predictable and known to occur on the back of many empirical studies. This phenomenon then validates such scientific approaches to marketing such as the Product Life Cycle model in certain markets as social compliance provides consistency that allows for quantitative research methodology when behaviour is no longer a variable. The socially-driven trends inherent to human behaviour make it possible to create an effective mathematical equation to predict demand both short- and long-term that will lead, ultimately, to operational efficiencie s and future time-to-market demands for new innovations. There are, however, many marketing practitioners that would strongly disagree with the validity of a scientific approach to marketing. Egan (2009, p.32) believes that science â€Å"has damaged marketing’s relevancy† as data and research methodology are often superimposed over practical judgment and analyses of market conditions. Peter and Olson (1983) actually state that empirical analysts in marketing are deluded, negating the necessity for subjective inference to understand consumer attitudes and market-perceived belief in product or service quality. How, however, can this be justified? Consumers often maintain egotistical relationships with a brand, that is, until the consumer has found a psychologically-based connection to a brand. When...Peter and Olson (1983) actually state that empirical analysts in marketing are deluded, negating the necessity for subjective inference to understand consumer attitudes and market-perceived belief in product or service quality. How, however, can this be justified? Consumers often maintain egotistical relationships with a brand, that is, until the consumer has found a psychologically-based connection to a brand. When brand attachments occur, consumers are more willing to discard egocentric brand relationships and develop supporting brand connections that fuel positive word-of-mouth advertising (Muniz and O’Guinn 2001; Aron, Aron and Smollan 1992). These relationships are founded on psychographic brand positioning that takes into consideration attitude, lifestyle and psycho-social characteristics of consumers. Unpredictable and non-universal human behavioural components conflict the relevancy of using scientific approaches and, instead, marketers transcend the tangibles of product and service by utilising integrated communications that involve language emphasising sophistication, sincerity, excitement, and competence. According to Aaker (1996) the aforementioned communications conceptions are necessary to create positive psychological attachments to a brand. Science simply cannot effectively represent the complexity of human attitude that is highly relevant to whether brand loyalty is achieved.